The Future

I’m excited about the future. I’m excited for what else technology has to offer us and how useful it can be to our lives.

Just a while ago, I came across a video of a new transportation concept that hopes to reduce traffic in China. They call it a ‘car-eating’ transformer but actually is named Transit Elevated Bus (TEB).

Things like this make me excited for the future. Think how much more developed the virtual will be as well.

Apps like Snapchat never ceases to amaze me. The application of filters with the use of a smart phone’s camera is pretty amazing. It is able to detect your face and add various things to it. Have a look:

I think more and more businesses are realising that the use of technology in organisations is critical to their success and more and more organisations are hopping on board.

What do you think?

Do you think the use of technology and the web has made us, ironically, anti-social?

Let me know!

This is my last post and I hope you’ve enjoyed this as much as I have.

I have to get ready for exams now and all the social medias I’m  a part of are making it hard to concentrate. I hope you’re all well!




The Use of Social Media in Specsavers: Business Value Report

Today, I’d like to talk about an organisation that actively uses social media and probably has the catchiest slogan ever: should have gone to Specsavers. You’ve got to be purposefully avoiding all Specsavers commercials if the company sets up branches around your country and you have never heard this catchphrase. Not only does Specsavers broadcast hilarious comedic adverts of people getting into embarrassing, uncomfortable, and tricky situations but ordinary people, those you see on the streets, say ‘should have gone to Specsavers’ as well. The whole idea is that these set of circumstances could have been avoided if only the individual were using corrective eyewear. This blog post will explore how Specsavers uses social media to sell their products and services, to become a leading industry resource, and to provide quality customer service. In addition, a discussion of how they integrate this into their business, and how effective their use of social media is will be reviewed.

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Return on Investment (ROI): Analytics and Measurement

This week I learned about how important the return on investment (ROI) is when it comes to social media  business. Some say that the ROI of social media cannot be measured. I feel though that there just isn’t a criteria that is made that can be applied to many companies and different types of social media.

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Strategy, Policies, & Guidelines for Engagement

My aunt just recently decided to bring her business online. She’s set up a Facebook page, joined Instagram and Twitter. She’s so confused though and asked me to help her. “How do I social media?” she cried. At least she speaks the language. Not fluent. But she’s getting there.

This week we take a look at the practical side of implementing and adopting social media within the organisation.

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Online Communities vs Communities of Practice

I remember at one point while using Facebook, I was obsessed with joining a number of groups who liked things I liked. It was insane. I was part of so many that it began cluttering up my newsfeed and that was it, I had enough. I don’t even read every single post each group puts up. So I did some virtual organising and removed myself from the groups list. Only leaving the ones whose posts I actually cared for.

These consisted of a few: a bloggers group, a group all about travelling, and one all about Fitbit. That’s right, I’m one of the crazy Fitbit wearers.

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Cook’s 4Cs & Cisco’s S.O.C.I.A.L Approach

We’ve been talking a lot about social media, what drives it, what inhibits it, how the government and businesses use it, but we haven’t talked about what the best way to apply it is yet. According to Niall Cook, the most suitable way to apply social media, to businesses more especially, is through informal communication. Is that why they say social media is modern, hip, and savvy? Omg, I just sounded like my aunt.

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Issues and Challenges of Social Media

Importance of Social Capital & Trust in Social Media Use Within Organisations

“Confident expectations and a willingness to be vulnerable are critical components of all definitions of trust …” (Sitkin, Sim, Burt, & Camerer, 1998)

One of the most important aspects of being in a relationship is trust. Like so, trust is also important for organisations when it comes to social media. “We want a culture where it is unacceptable not to share what you know,” says one of Cisco’s executives.

Social capital refers to the collective value of all “social networks” and the inclinations that arise from these networks to do things for each other, according to Harvard Kennedy School.

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